Today’s consumer is concerned and very aware of our environment, just as are we at masque BAR. The challenge to reach our goal of fully sustainable product and packaging is a daunting task.
We are obsessed with this mission and working very closely with our factory partners to achieve the end result over time.
Our first step in this journey has been to fully replace all of our sheet masks in our core line up with a tissue that is fully biodegradable. These new materials break down in a short period of time and do not contribute to the global problem of land fill sites being filled with tissue material.
The second part of our mission is our packaging. This is a greater challenge due to the fact that our sachets are lined with aluminum or plastic to prevent leakage of the serums or creams. However, we have recently been able to source a Kraft paper package for our Naturals Collection of product that is fully biodegradable while still providing a 3 year shelf life and a sealed environment.
We will endeavour to continue this very important initiative with our ultimate goal to have all
of our products fully sustainable.